This advertising plan focuses on building a strong local presence, driving consistent quote requests, and maximizing return on ad spend for a spray foam insulation company. It combines high-intent online channels like Google search and Local Services Ads with visual Facebook and Instagram campaigns to generate residential and builder leads cost-effectively.
The strategy emphasizes a solid foundation first: a mobile-friendly website, a fully optimized Google Business Profile, and a steady stream of photos, videos, and reviews that prove quality and reliability. From there, targeted digital ads, local events, and referral programs work together to keep the company visible across search, social media, and the community, while tracking leads and jobs by source ensures the budget is constantly refined toward the most profitable channels.